Industry: Microtrenching
My Role: Executive Assistant
Brief:
-Get: Leadership teams
-Who: need administrative support
-To: Quickly launch new projects
-By: providing action plans, compliance support, research, payroll distribution, and some Digital marketing.
The plan:
Learn about the industry and ensure the website’s landing page is legible to a layman and gives them a solid understanding of what micro-trenching is and how it’s performed from the get-go.
With the website up to a standard that the team can appreciate, drafting proposals that cover the basic value proposition of how fiber optic networks can change a community for the better and create a call to action for key decision makers who want to open negotiations to get the work done.
A chart showing off our Success
Style Guide
-Target Audience: Local governments, third-party contractors, and key decision-makers interested in improving community connectivity through fiber-optic infrastructure.
-Unique Value Proposition: Acreaus provides craft personnel for fiber optic
Tone of Voice
Core Tone: Professional, informative, and approachable—balancing technical expertise with accessibility.
-Do’s:
Simplify technical jargon for the general audience, especially when explaining concepts like micro-trenching and fiber-optic infrastructure.
Highlight the long-term community benefits of fiber-optic networks, such as increased connectivity, sustainability, and economic growth.
Use confident, authoritative language that assures decision-makers of Acreaus’s capabilities and efficiency.
-Don’ts:
Avoid overly complex language, a layman should be able to understand the service at a glance.
-Example Language:
“At Acreaus, we’re committed to bringing lightning-fast fiber-optic connectivity to communities through cutting-edge techniques like micro-trenching. Our streamlined approach ensures minimal disruption to your community while delivering maximum impact.”
-Photography:
Professional images of Acreaus crews working on fiber-optic installations, focusing on modern technology and efficient processes like micro-trenching.
Showcase the real-world benefits of fiber-optic networks, including community connectivity and sustainability.
Graphics:
Use simple diagrams and infographics to explain complex processes like micro-trenching, visually guiding stakeholders through how it works and its advantages.
-Website Content Guidelines
Tone: Informative yet accessible, providing a clear explanation of services, techniques (like micro-trenching), and the benefits of high-speed fiber-optic networks.
Key Pages:
Landing Page:
Introduction to Acreaus’s mission and services.
Clear explanation of micro-trenching and its benefits to communities.
Key statistics or facts about how fiber-optic connectivity can improve infrastructure.
Solutions Page:
Detailed but easy-to-follow breakdown of Acreaus’s services, including fiber-optic installation, maintenance, and operations.
Call to Action:
Prominent CTAs encouraging local governments and third-party contractors to contact Acreaus for partnership opportunities.
Structural Guidelines
Introduction: Overview of Acreaus’s expertise in fiber-optic infrastructure and micro-trenching technology.
Value Proposition: Focus on how fiber-optic networks benefit the community, boosting connectivity, sustainability, and local economy.
Call to Action: Encourage decision-makers to start negotiations and take the first step toward building the fiber-optic network.