Industry: Plumbing
my role: Content Producer
-Get: the good People of San Antonio Texas
-Who: need repairs and replacements of their water heater
-To: call weekend water heater to service their machines
-By: Creating a digital backlog of content that creates a trustworthy and funny atmosphere.
The plan:
Water heater repair is deceptively simple, there are a lot of things that you can do yourself, to perform maintenance on your water heater.
But more often than not, the placement of the water heater in a home, often makes it much more complicated than its simple appearance as a a DIY job.
The main content funnel for Weekend focuses on providing information on the “hows” and the “whys” of water heater maintenance, positioning ourselves as regional experts, showing that our Water Heater Crew knows how to get to the hardest-to-reach machines and has the expertise to know when to repair and when to replace.
Brief and Project:
The results are not in yet!
This is a recent project! But here are some videos we’ve done so far.
Brand Overview
Industry: plumbing, specific to water heaters.
Brand Personality: Educational, funny, irreverent, and in the know.
Target Audience: Homeowners, and property managers who need a reliable source to call for water heater repair and replacement.
Unique Value Proposition: An always there when you need them, a water heater repair place.
-Logo Usage
Primary Logo: Weekend the water heater mascot.
Hierarchy:
Headings (H1, H2): Bold for emphasis, creating a clear hierarchy.
Subheadings (H3, H4): Regular weight to help break down information.
Body Text: Clear, regular font for readability in all communications.
Small Text & Captions: Smaller but still legible for additional details.
CTA (Call to Action) Guidelines
Primary CTA Buttons:
Focus on simple, actionable language.
Language Examples:
Primary: “We’re there even on the Weekends!”
Secondary: “thats how yo do it folks”
Tone of Voice
Core Tone: Fun, motivational, and educational—geared towards both parents and educators while keeping it relatable and engaging for students.
Key Descriptors: Fun, interactive, engaging, motivational, and empowering.
Do’s:
Highlight how Zobtopia helps students stay confident and motivated in learning through gamification.
Don’ts:
Avoid jargon, focus on benefits and tips for all ages.