industry: urgent care facilites
-Get: Locals to the DMV area
-Who: requires urgent care services like physicals or flu care
-To: schedule an appointment
-By: detailing the specific services and the trü-health Difference.
The plan:
Create compelling, informative content that provides value to potential patients without having to upsell them on any particular service.
This was done with a mix of photography,
By showcasing trühealth’s rapid physicals and
Additionally, my team and I were in charge of taking the headshots for all of the new practice providers as they were hired and getting them up onto their website directory.
Role: Social Media Manager
How about some Performance Data?
Data gives a great performance.
Long Term commitment
truHealthNow is one of Big Bite's longest-standing clients!
4 years, of mutual success.
Industry: Urgent Care Services
Tru Health Now Social Media Style Guide
1. Brand Voice and Tone
Voice: Friendly, professional, empathetic, and approachable.
Tone:
Informative: Share clear, concise, and helpful information.
Caring: Show empathy and understanding for patients’ needs.
Energetic: Reflect the speed and efficiency of your services.
Trustworthy: Establish credibility and reliability.
Examples:
"We’re here to get you feeling better, faster. Walk in today!"
"Your health can’t wait, and neither do we. Fast, exceptional care—every time.
3. Content Pillars
Focus on these key themes to create engaging and relevant content:
Fast Care: Emphasize quick service and minimal wait times.
"No appointment needed. Walk in and get care in minutes!"
Exceptional Service: Highlight the quality of care and expertise of staff.
"Our team is here to provide the care you deserve, every time."
Health Tips: Share actionable health advice and wellness tips.
"Stay healthy this flu season with these 5 easy tips!"
Community Engagement: Show involvement in the local community.
"We’re proud to support our local schools with free flu shots!"
Patient Stories: Share testimonials and success stories (with permission).
"Meet Sarah—she walked in with a sprain and walked out smiling!"
5. Posting Guidelines
Frequency: Post 3–5 times per week to stay active without overwhelming followers.
Platform-Specific Tips:
Facebook: Share longer posts, patient stories, and community events.
Instagram: Use visually appealing posts, reels, and stories with engaging captions.
Twitter (X): Share quick health tips, updates, and engage in conversations.
LinkedIn: Focus on professional achievements, staff highlights, and industry news.
TikTok: Create short, fun videos showcasing quick care and health tips.
2. Visual Identity
Color Palette:
Primary: Blue (trust, calm, professionalism).
Secondary: Green (health, growth, vitality).
Accent: White (cleanliness, simplicity).
Typography:
Use clean, modern fonts like Roboto, Open Sans, or Montserrat.
Avoid overly decorative or hard-to-read fonts.
Imagery:
Use high-quality, bright, and welcoming photos.
Show diverse patients and staff to reflect inclusivity.
Highlight speed and efficiency (e.g., clocks, quick check-ins, smiling staff).
Avoid overly clinical or cold imagery.
Logo Usage:
Always use the official tru Health Now logo.
Ensure proper spacing around the logo (no crowding).
Use the logo in the brand’s primary colors (blue and green).
4. Hashtags
Use a mix of branded and general health-related hashtags:
Branded:
#truHealthNow
#FeelBetterFaster
#CareYouCanTrust
General:
#UrgentCare
#HealthyLiving
#WalkInCare
#HealthTips
6. Engagement Guidelines
Respond Promptly: Aim to reply to comments and messages within 1–2 hours.
Be Positive: Always maintain a friendly and professional tone, even in difficult situations.
Encourage Interaction: Ask questions, run polls, and invite followers to share their experiences.
"What’s your go-to remedy for a sore throat? Share below!"
7. Crisis Communication
Be Transparent: Address issues honestly and promptly.
Show Empathy: Acknowledge concerns and reassure followers.
Provide Solutions: Offer clear next steps or contact information for further assistance.
"We’re sorry to hear about your experience. Please DM us so we can make it right."
8. Example Posts
Fast Care:
"When you’re not feeling your best, you don’t have time to wait. At tru Health Now, we’ll get you in, out, and back to your day in no time. Walk in today! 🏃♂️💨 #FeelBetterFaster #truHealthNow"Health Tips:
"Staying hydrated is key to feeling your best! 💧 Aim for 8 glasses of water a day to keep your energy up and your body healthy. #HealthTips #truHealthNow"Community Engagement:
"We’re thrilled to partner with @LocalFoodBank to provide free health screenings this weekend. Stop by and say hi! 👋 #CommunityCare #truHealthNow"