Industry: Education Systems
Brief:
-Get: Educators and parents
-Who: Are key decision makers in their schools
-To: Partner with Zobtopia to implement a curriculum that helps students thrive
-By: Creating social posts and web content showcasing the “ZobGlobs” characters and MM’s learning strategies
The plan:
Create social media content, shorts based off of videos and web copy that showcases how Zoptopia’s style of teaching helps kids succeed in the modern classroom, through gamified learning and wacky but lovable “ZobGlob” characters who give students a point of focus to relate to Zobtopia content.
Creating this content that showcases the new branding of Zoptopia while remaining focused on engaging parents and educators highlighting how Zobtopia’s interactive approach keeps students motivated and confident.
I love their personalised learning paths that help educators adapt to each student's needs, ensuring academic growth while making learning fun!
My Role: content Marketer
Brand Overview
Industry: Education Technology (Interactive, gamified learning platform)
Brand Personality: Fun, engaging, wacky, and motivational
Target Audience: Educators and parents who are key decision-makers in their schools
Unique Value Proposition: Zobtopia offers a personalized, gamified learning experience that helps students thrive by using interactive lessons and lovable “ZobGlob” characters.
-Logo Usage
Primary Logo:
Fun and kid-friendly to reflect the playful nature of Zobtopia.
Ensure the logo is used consistently across all platforms to maintain brand identity.
Clear space around the logo is essential to ensure visibility and avoid crowding.
-Typography
Primary Font:
Sans-Serif Font: Nunito
Rounded and approachable for all headers and body text, reflecting the playful and engaging tone of the brand.
Hierarchy:
Headings (H1, H2): Bold for emphasis, creating a clear hierarchy.
Subheadings (H3, H4): Regular weight to help break down information.
Body Text: Clear, regular font for readability in all communications.
Small Text & Captions: Smaller but still legible for additional details.
Tone of Voice
Core Tone: Fun, motivational, and educational—geared towards both parents and educators while keeping it relatable and engaging for students.
Key Descriptors: Fun, interactive, engaging, motivational, and empowering.
Do’s:
Highlight how Zobtopia helps students stay confident and motivated in learning through gamification.
Showcase how Zobtopia’s personalized learning paths adapt to each student’s needs.
Use the “ZobGlobs” to create fun, relatable characters that engage students and simplify learning concepts.
Make educators and parents feel empowered by the platform’s tools to foster academic growth.
Don’ts:
Avoid jargon, focus on benefits and tips for all ages.
CTA (Call to Action) Guidelines
Primary CTA Buttons:
Focus on simple, actionable language that encourages users to get started or learn more about Zobtopia.
Language Examples:
Primary: “Get Started with Zobtopia Today”
Secondary: “Explore Zobtopia’s Learning Paths”