Industry: Healthcare Admin Staffing
My Role: Copywriter
Brief:
-Get: medical practices
-Who: require low-cost staffing solutions
-To: partner with 5-Tek
-By: detailing the specific services and solutions 5-Tek offers in detail.
The plan:
Write well-researched blogs discussing different aspects of their staffing solutions.
Talk about how they streamline things like medical billing, call center, and credentialing services.
Writing about niche topics like these is most helpful in that it boosts the SEO of the website, enhancing discovery for medical practices in the exact market who would be searching for specific keywords like prior-authorization services and medical coding.
5-Tek being a relatively new venture has seen its client base spread throughout North America and now runs customised remote staffing plans for half a dozen practices, helping them keep costs down and save money for themselves and their patients.
No video this time, but push the button to see the blogs i wrote.
Tone of Voice
Core Tone: Authoritative yet approachable, explaining technical healthcare processes in a way that’s easy to understand for medical professionals.
Key Descriptors:
Efficient, precise, helpful, and problem-solving.
Do’s:
Detail the specific services (medical billing, call centers, credentialing, etc.) 5-Tek offers.
Showcase how these services can help practices streamline their operations and cut costs.
Use accessible, clear language that makes technical staffing topics easy to grasp.
Don’ts:
Avoid overly salesy or pushy language.
Example Language:
“5-Tek offers customized staffing solutions tailored to your practice’s needs. Our experts in medical billing, credentialing, and call center services help you focus on what matters most—patient care.”
1. Industry: Healthcare Staffing Solutions
2. Brand Personality: Professional, knowledgeable, efficient
3. Target Audience: Medical practices in need of low-cost, customized staffing solutions (medical billing, call center, credentialing, etc.)
4. Unique Value Proposition: 5-Tek provides affordable, efficient remote staffing plans to streamline medical processes and help practices save costs.
SEO Blog Guidelines
Structure:
Write well-researched, detailed blogs on niche staffing topics like prior authorizations, credentialing, and the benefits of remote call centers in medical practices.
Focus on SEO to drive traffic from medical practices searching for solutions like medical billing and coding.
Use clear H1, H2, and H3 headings to break up the text and increase readability.
Example Blog Topic Ideas:
“How Remote Staffing Can Reduce Costs for Your Medical Practice”
“The Pros and Cons of Outsourcing Medical Billing Services”
“Why Credentialing Services Are Essential for Streamlining Your Practice”
Typography
Primary Font:
Sans-Serif Fonts
Use for all headers and body text to convey clarity and professionalism.
Hierarchy:
Headings (H1, H2): Bold, 32px (H1), 24px (H2)
Subheadings (H3, H4): Regular, 18px
Body Text: Regular, 16px
Small Text & Captions: 12px