Industry: Digital-first Marketing
Project Brief:
-Get: small businesses
-Who: need a strong social media presence
-To: partner with BBB to grow their business
-By: creating an attractive website and social presence
The plan:
Write SEO-optimised blogs discussing best branding practices, that describe the power, and pros and cons of organic marketing practices.
Additionally, ensuring that the agency reads as professional, but personable throughout any work done is essential to curate the company's branding.
The focus is to help brands rely on organic growth, and become self-sufficient in their brand strategy, rather than rely on paid advertisements to get their word out there.
Additionally, I did a lot of photo work for Big Bite, going on location to take many of the shots we needed to grow our client’s brands.
My Role: Co-founder & Content Strategist
results:
Eight new contracts since launch
Hundreds of website interactions every year!
Three new long-term clientstions every year!
Major KPIs:
Number of new contracts signed
Website traffic
client retention over six months.
An Example of Big Bite’s Posts
Takeout Times: Newsletter
Blog on BBB’s Site
4 years of big bite!
A short Presentation
A 24 seconds of charts, for the TLDR visual learners amongst you.
STYLE GUIDE:
Brand Personality:
Professional yet personable, supportive, empowering
Target Audience:
Small businesses that need a strong social media presence and want to grow through organic marketing.
Primary Logo:
Clean, modern, and bold to reflect BBB’s professional yet approachable style.
Logo Color Options:
Full-color version with vibrant, professional colors.
Black/white versions for versatility.
Clear Space: Ensure space equivalent to the height of the letter “B” around the logo.
Typography
Headings: TT Chocolates
Imagery:
Use bright, smiling patient images, staff interactions, and behind-the-scenes lab shots.
Show the lab work and the precision of in-house processes.
Tone of Voice
Personable and professional, empowering small businesses to take control of their branding and marketing strategy.
Key Descriptors: Friendly, supportive, empowering, knowledgeable.
Do’s:
Communicate a sense of collaboration and support (e.g., "We’re here to help you grow your brand").
Use simple, accessible language to explain best branding practices and organic marketing.
Don’ts:
Avoid overly technical or complicated marketing jargon; we want to make tailored solutions, but have a message that everyone can understand.
SEO Blog Guidelines
Structure:
Focus on best branding practices with actionable tips for small businesses.
Discuss the pros and cons of organic marketing and how it leads to sustainable growth.
Use strong H1, H2, and H3 headers to organize content clearly.
Language Style:
Optimized for SEO with a balance of educational, engaging, and personable language.
Focus on the benefits of self-sufficiency in brand strategy.
Website Guidelines
Structure:
Modern, user-friendly design that focuses on clear calls-to-action and easy navigation.
Showcase BBB’s professional work, but make sure the overall feel is personable and inviting to small business owners.
Key Sections:
About Us
Services
Case Studies
Blog (SEO-optimized with regular updates)
